An invitation-only niche fragrance discovery experience.
Presented by DPR-MGMT
An intimate evening bringing together curated fragrance influencers, press, journalists, luxury retail buyers and independent fragrance brand founders in one beautifully designed room.
After Notes™ isn't about putting products on display. It's about putting independent fragrance brands in front of the people who can shape what happens next.
In perfumery, the 'after notes' – or 'dry down' – are the truest expression of a fragrance.
The event is built around the same idea:
the conversations, relationships and moments that stay with people long after the evening ends.
Volume I - Launches in November 2026
Why We Created
After Notes™
Where Niche Fragrance Meets the Voices that Matter
For more than a decade, we've worked behind some of the industry's most exciting launches.
We've watched founders unveil new collections. We've welcomed editors into beautifully designed rooms. We've introduced creators to brands they would later fall in love with.
And after every event, we noticed the same thing.
The most meaningful moments never happened during the presentation.
They happened afterwards.
When the cameras disappeared.
When people stopped networking.
When conversations became genuine.
When a founder shared the story behind a fragrance that never made it into the press release.
When two strangers discovered a shared obsession with scent.
When introductions turned into lasting relationships.
Those were the moments people remembered.
Not the speeches.
Not the schedules.
The conversations.
That's why After Notes™ exists.
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"After Notes™ isn't about putting products on display. It's about putting independent fragrance brands in front of the people who can shape what happens next."
Inside The Room
Every edition of After Notes™ is carefully curated to bring together independent fragrance founders, creators, journalists and editors who share a genuine passion for the world of niche fragrance.
Every fragrance house is selected with intention. Every invitation is considered individually. Every detail, from the venue to the guest list, is thoughtfully designed to encourage discovery, conversation and meaningful connection.
There are no presentations to sit through. No schedules to follow. No pressure to rush from one conversation to the next.
Instead, guests are invited to explore fragrances at their own pace, meet the founders behind the brands and become part of conversations that continue long after the evening comes to an end.
UP TO FIVE INDEPENDENT FRAGRANCE HOUSES
Every edition brings together a carefully selected collection of niche and independent fragrance brands, chosen for their craftsmanship, originality and story.
LIMITED TO ONLY FOURTY INVITED GUESTS
A thoughtfully curated guest list of creators, journalists, editors and fragrance enthusiasts who genuinely shape the conversation.
FOUNDER-LED DISCOVERY
Meet the people behind the brands through natural conversations, personal storytelling and fragrance exploration.
INVITATION ONLY
Attendance is by invitation or approved expression of interest to preserve the intimacy of every edition.
EXCEPTIONAL LONDON VENUES
Every location is carefully chosen to complement the atmosphere and experience.
TWO EDITIONS PER YEAR
Spring and Autumn editions, each with a new collection of brands, guests and stories.
THE AFTER NOTES ™ EXPERIENCE
A thoughtfully designed experience from arrival to the conversations that continue afterwards.
01 | Arrival
Guests arrive at one of London's carefully selected venues and are welcomed into an intimate setting designed for conversation, discovery and connection.
Creators, journalists, editors and retail buyers gather as conversations begin to unfold and anticipation quietly builds throughout the room.
The founders have arrived.
The fragrances have arrived.
But for now, their identities remain a secret.
02 | The Reveal | 7:00 PM
At 7:00 PM, the doors open.
Beyond them, five beautifully styled fragrance spaces are revealed for the very first time, each showcasing an independent fragrance house waiting to be discovered.
Guests don't know which brands they'll encounter until this moment, creating a genuine sense of curiosity and allowing every founder the opportunity to make a memorable first impression.
No preconceived favourites.
No expectations.
Just discovery.
03 | Discovery & Founder Conversations
Following The Reveal, guests are invited to explore each fragrance house at their own pace, meeting the founders behind the brands, experiencing their collections and discovering the inspiration behind every fragrance.
Throughout the evening, conversations unfold naturally as samples are shared, photographs are captured and meaningful connections are made between founders, creators, journalists, editors and retail buyers.
At the heart of the experience, each fragrance house takes part in a 5 to 8-minute Founder Conversation, offering guests an intimate insight into the story behind the brand, the inspiration behind the collection and the creative journey that brought it to life.
Designed to inspire conversation rather than deliver a presentation, these moments give every founder the opportunity to share the passion, craftsmanship and vision behind their work.
04 | After Notes™
As the evening draws to a close, the introductions are only just beginning.
Creators leave with stories worth sharing.
Editors leave with brands worth writing about.
Retail buyers leave having discovered collections they may never have encountered otherwise.
And founders leave having introduced their brand to a carefully curated audience capable of creating meaningful visibility, editorial opportunities and long-term commercial relationships.
Because the most important conversations don't end when the evening does.
They become the After Notes™.
QUESTIONS WORTH ASKING - FAQ’S
After Notes™ is built exclusively for three groups within the niche fragrance industry: independent fragrance houses, the creators behind them, and the press, editors and retail buyers who shape how they're discovered.
Every invitation is extended with intention. The room is never open to the general public, ensuring every conversation has the potential to create genuine commercial and editorial value.
No. After Notes™ is strictly invitation only.
Guests cannot purchase tickets or register for public admission. Every journalist, editor and retail buyer is personally selected to ensure the room remains highly curated and relevant to the fragrance houses presenting their collections.
This isn't about filling a room. It's about bringing together the people who can genuinely help independent fragrance brands grow.
Discovery is part of the experience.
Guests receive an invitation to After Notes™, not to a specific brand showcase. The participating fragrance houses remain undisclosed until the evening itself, allowing every house to be discovered with genuine curiosity rather than preconceived expectations.
It creates a level playing field where every brand has the opportunity to make a memorable first impression.
We intentionally limit every edition to a maximum of five independent fragrance houses.
Rather than asking founders to compete for attention in a crowded exhibition space, every house has the time, visibility and opportunity to build meaningful conversations with every guest in the room. The evening is designed around quality of interaction, not quantity of exhibitors.
There are no keynote presentations. No exhibition halls. No scheduled product demonstrations.
Instead, founders introduce their collections through conversation. Guests are encouraged to move naturally throughout the room, discovering fragrances, hearing the stories behind each creation and speaking directly with the people who brought them to life.
Every conversation happens at its own pace. That's where the most meaningful introductions begin.
Because the room matters.
Every guest is invited because they bring something valuable to the evening, whether that's editorial coverage, creative influence, retail opportunities or a genuine voice within the niche fragrance community. Guest list curation is managed directly by DPR-MGMT.
After Notes™ exists to create introductions that have the potential to continue long after the evening ends, that only happens when the right people share the same room.
Each edition features a small number of independent fragrance houses selected for their craftsmanship, originality and ambition.
Some are approached directly by DPR-MGMT as brand partners, based on where they sit in the market and what they bring to the room. Others come to us — if you're preparing to launch, expand into the UK market or introduce a new collection, you can submit an application to be considered for a future edition.
Either way, selection is ours to make, as we build the room.
BECOME PART OF AFTER NOTES
Whether you're an independent fragrance house or a part of the fragrance industry in some way, we'd love to hear from you.
Featured Fragrance House
Become one of just five independent fragrance houses selected to showcase your collection at an upcoming edition of After Notes™.
Present your brand to a carefully curated audience of creators, editors, journalists and retail buyers through an evening designed around discovery, meaningful conversations and lasting industry connections.
Creators, Editors, Journalists & Retail Buyers
Request an invitation to join a future edition of After Notes™ and discover five independent fragrance houses and their latest collections.
Every guest is personally invited to ensure an intimate, carefully curated experience where meaningful conversations and genuine discoveries can take place.