D'OTTO
Luxury Fragrance Brand Launch & Influencer Marketing in the UK
The Challenge
D’OTTO is a niche luxury fragrance brand that launched in the UK and secured shelf space in Selfridges London and Harrods. While the product was unique, the brand needed to build awareness and generate interest across the UK, starting with a focus on London.
They approached DPR-MGMT to help raise their profile using our specialist marketing and PR services for which leveraged global influencers.
The goal? Drive buzz online and build an engaged community who would genuinely connect with the brand.
Our Strategy
As experienced PR specialists with connections with global influencers, we created a campaign that ran throughout the year. Using both gifted and paid partnerships, we worked with global influencers who regularly feature luxury lifestyle products. We carefully selected content creators with strong UK audiences, particularly those with influence in and around London and the Middle East, to ensure the campaign was relevant and impactful.
The Results
Our influencer-first marketing strategy delivered impressive results in just six months:
5 million+ social reach from influencer posts
67+ new beauty ambassadors who shared repeat organic content
15+ lifestyle media requests off the back of online buzz
This campaign didn’t just grow D’OTTO’s social following; it helped build long-term brand recognition in the UK fragrance market.
Why It Worked
Success came from a blend of creative thinking, consistent messaging, and strong influencer relationships. As a trusted PR agency for influencers, we know how to build campaigns that feel authentic and drive results.
Our work in Marylebone showed how the right mix of local relevance and influencer engagement can launch a luxury brand in a competitive UK market.
Ready to Build Your Visibility?
Whether you're preparing to launch in the UK, introducing a new collection or looking to elevate your brand's presence, DPR-MGMT partners with ambitious founder-led brands to create visibility that drives meaningful connections and lasting impact.
From launch strategy and strategic communications to influencer partnerships and experiential events, we help brands show up with confidence, connect with the right audiences and become impossible to ignore.
Ready to start the conversation? We'd love to hear what's next for your brand.