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Strategic PR For Startups
Senior communications leadership for founders who are ready to be heard
Building something worth talking about is hard enough. Making sure the right people hear about it, at the right moment, in the right way — is a different skill entirely.
We work with founders and startup teams at every stage, from pre-launch through to scale, providing senior PR and communications support that's hands-on, honest and built around where you actually are right now.
No big agency layers. No junior account managers running your account. Just experienced, senior-level thinking applied to your brand, your story and your moments.
We specialise in working with startups in the beauty, fashion and lifestyle space, as well as tech and professional services – sectors where reputation, narrative and visibility can move fast and matter enormously.
What We Help With
Before anything goes out, it needs to be right.
A lot of founders know what they've built but struggle to articulate why it matters in a way that cuts through.
We work with you to develop clear, compelling messaging that accurately reflects what you're building, speaks directly to your audience and holds up across every platform and touchpoint.
Your first public moment, a funding round, a new product, a market entry — these are the moments that set the tone. We make sure the story lands properly, planned well in advance, executed with precision and positioned to make a genuine impact rather than just noise.
Visibility in the right places builds credibility that paid media simply can't replicate. We help you earn coverage in the publications and platforms your audience actually reads, through strong media relationships, well-crafted pitching and a clear understanding of what journalists want to cover and why.
For consumer-facing brands, the right voices can accelerate awareness faster than traditional press alone. We help identify, approach and manage partnerships with influencers and industry figures who genuinely align with your brand — not just those with the biggest numbers.
For founders who want consistent, senior communications support as their business grows, we offer retained partnerships built around your pace and priorities. No rigid monthly deliverables that don't flex with your reality, just steady, experienced support that's there when you need it.
BRAND NARRATIVE & MESSAGING
LAUNCH & ANNOUNCMENT SUPPORT
MEDIA COVERAGE & PRESS
INFLUENCER & INDUSTRY PARTNERSHIPS
ONGOING PR RETAINER
HOW WE WORK
We take on a small number of startup clients at any one time. That's a deliberate choice. It means the team you meet is the team that does the work, every time.
We become part of your inner circle, a trusted communications lead who understands your business deeply, speaks plainly and shows up when it counts. We're not here to send monthly reports and wait for your next brief. We're here to be genuinely useful, consistently.
For founders who are early in their journey, we can help you build the communications foundation properly from the start.
For those further along, we can step in as senior strategic support alongside whatever is already in place.
Either way, the standard stays the same.
If you're at a moment where how you communicate starts to matter as much as what you're building, we should talk.
