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OUR CASE STUDIES
Proven Success Through Strategic Innovation
We are proud to showcase the success stories that define our approach to PR and influencer marketing here at DPR-MGMT.
Each case study highlights our tailored strategies, creative execution, and measurable impact across industries such as luxury fashion, beauty, interiors, real estate, and travel.
From influencer collaborations to high-profile media campaigns, we invite you to explore how we’ve empowered brands to elevate their presence and achieve tangible results. These stories are a testament to our expertise, innovation, and commitment to delivering exceptional outcomes for every client.
D'OTTO FRAGRANCES
PR & Influencer Marketing Services
The Challenge
D’OTTO is a niche luxury fragrance brand that launched in the UK and secured shelf space in Selfridges London and Harrods. While the product was unique, the brand needed to build awareness and generate interest across the UK, starting with a focus on London.
They approached DPR-MGMT to help raise their profile using our specialist marketing and PR services for which leveraged global influencers.
The goal? Drive buzz online and build an engaged community who would genuinely connect with the brand.
Our Strategy
As experienced PR specialists with connections with global influencers, we created a campaign that ran throughout the year. Using both gifted and paid partnerships, we worked with global influencers who regularly feature luxury lifestyle products.
We carefully selected content creators with strong UK audiences, particularly those with influence in and around London and the Middle East, to ensure the campaign was relevant and impactful.
The Results
Our influencer-first marketing strategy delivered impressive results in just six months:
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5 million+ social reach from influencer posts
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67+ new beauty ambassadors who shared repeat organic content
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15+ lifestyle media requests off the back of online buzz
This campaign didn’t just grow D’OTTO’s social following; it helped build long-term brand recognition in the UK fragrance market.
Why It Worked
Success came from a blend of creative thinking, consistent messaging, and strong influencer relationships. As a trusted PR agency for influencers, we know how to build campaigns that feel authentic and drive results.
Our work in Marylebone showed how the right mix of local relevance and influencer engagement can launch a luxury brand in a competitive UK market.
HARRODS & MONTALE PARFUMS Rendez-vous chez Harrods: Perfume Launch
Marketing & PR Services for Luxury Fragrance Brands in the UK
The Challenge
Montale Parfums, a globally renowned luxury fragrance house, partnered with Harrods to launch an exclusive special edition perfume as part of the Rendez Vous Chez Harrods experience.
While Montale has a strong international reputation, the brand needed to generate excitement in the UK market and connect with influential voices in beauty and lifestyle ahead of the launch.
They approached DPR-MGMT to design and execute a high-impact PR and influencer event that would create instant buzz and establish Montale as a must-know brand among UK fragrance enthusiasts and media.
Our Strategy
With just a few weeks to prepare, our team focused on curating a premium guest list, crafting a memorable launch experience, and securing press coverage that reflected the luxury positioning of both Montale and Harrods.
Our approach included:
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Influencer Outreach: Carefully selecting over 30 top-tier UK influencers with engaged audiences in luxury beauty, lifestyle, and fragrance.
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Press Relations: Targeting leading publications to secure exclusive interviews and event coverage.
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Event Experience: Designing an intimate yet impactful launch at Harrods that aligned with the brand’s elegance and exclusivity.
This strategy balanced influencer buzz with press authority, ensuring Montale’s launch received attention across multiple touchpoints.
The Results
Our PR and influencer campaign achieved exceptional results in a short timeframe:
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30+ influencers in attendance with a combined reach of over 6 million
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5 pieces of coverage in top-tier UK lifestyle and beauty publications
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Exclusive founder interviews secured and published within weeks of the launch
This campaign not only introduced Montale’s special edition perfume to the UK audience but also positioned the brand as a leading player in the luxury fragrance space.
Why It Worked
Success came from precise influencer selection, strategic press targeting, and a curated event experience that reflected the exclusivity of Harrods and Montale.
By merging storytelling with influencer impact, DPR-MGMT delivered a launch that generated both immediate buzz and long-term brand awareness.
The Results
Our influencer-first marketing strategy delivered impressive results within one year:
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20M+ social media impressions generated by influencer content
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150,000+ visitors driven to the Show Beauty website via organic influencer posts
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104+ influencer ambassadors consistently posting multiple times
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Steady Instagram growth in followers and engagement, particularly during product launches
These results demonstrated the power of combining influencer marketing with affiliate tracking, turning awareness into real, measurable revenue.
Why It Worked
Success came from aligning the right influencers with the right strategy. Each post felt natural and authentic, which built trust and boosted engagement.
By blending beautiful storytelling, influencer partnerships, and clear performance tracking, DPR-MGMT helped Show Beauty establish itself as a must-have luxury haircare brand in the UK.
SHOW BEAUTY
Influencer PR & Affiliate Marketing for Luxury Haircare Brands
The Challenge
Show Beauty, a luxury UK haircare brand, wanted to grow its presence in the UK and boost online sales.
Known for its high-quality styling products and glamorous aesthetic, the brand needed a strategic PR and influencer marketing approach that could showcase its luxury positioning while driving measurable results.
DPR-MGMT was brought on board to create a campaign that would increase awareness, drive traffic, and convert followers into loyal customers.
Our Strategy
Our team developed a clear, results-driven plan combining influencer marketing with a powerful affiliate strategy.
We focused on building authentic relationships with UK beauty and lifestyle influencers whose audiences value luxury beauty products. By blending paid influencer partnerships, strategic gifting, and affiliate marketing, we ensured each collaboration generated genuine and engaging content.
Our approach included:
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Influencer Partnerships: Collaborating with creators who naturally fit the Show Beauty brand aesthetic.
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Affiliate Marketing: Leveraging affiliate links and discount codes to track sales and engagement.
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Campaign Mix: Running both short-term promotional bursts and long-term influencer partnerships for sustained growth.
Looking for Marketing & PR Support?
Whether you’re a new brand entering the UK or an established name looking to refresh your presence, DPR-MGMT offers expert PR services for influencers across the country. From strategy to execution, our team delivers tailored campaigns that connect, convert, and inspire.